Tinder - Summer luvin' ☀️

Tinder wanted to change its reputation with Gen Z on TikTok for its summer campaign. Making it more than just a naughty app, but an app that can be used to have fun summer experiences. Romantically or platonically 🤹 We helped them tap into the self-improvement and 'delulu is the solulu' mentality of Gen Z world on TikTok.

Project summary

Content to inspire Gen Z to get on Tinder, for friends, dates, or just some fun.

Deliverables

- TikTok's with UGC content

My contribution

- Creative development: Ideation, Storyboarding, trend research

-Copywriting/Scriptwriting

- Art direction

-Become an expert in transitions

- Briefing creators

- Ensuring creative best practices and legal requirements are met

-Guiding the creative process from concept to final execution

Campaign 1

The focus of the campaign was the interests feature on the app. What better way to show the user what we're talking about than to bring the app into the creator’s world?

Campaign 2

More of an authentic storytime route here. The script was key because there's nothing worse than TikTok viewers thinking there was an 80-year-old behind the script when in reality it was me 😤 Big shoutout to the creators for doing their thing too ❤️