L'Oréal Paris Infallible Setting Spray

For their new setting spray launch, L'Oréal Paris UK wanted to shake things up from their usual content style. In the motion graphic videos, L'Oréal aimed for bold, punchier animation paired with relatable copy. For the UGC, the goal was to create videos that were laugh-worthy while still highlighting the product's benefits—essentially, memes in video form.

The ideation process was a dream for me—a chance to dig out all the memes saved on my phone and use them for inspiration. I’m sure the creators had as much fun making the videos as I did briefing them 🤝

Project summary

Humorous content that captured product benefits.

My contribution

- Creative development: Ideation, Storyboarding, trend research

-Copywriting

- Art direction

- Briefing creators and managing feedback

-Ensuring creative best practices and client expectations were met

-Guiding the creative process from concept to final execution

Deliverables

- Reels/TikTok's using UGC content

- IG/FB Stories with motion graphics

- DOOH with motion graphics

UGC content

Think of rom-coms before the one true love comes into the picture. Everything is going wrong, but at least the makeup looks good.

Motion Graphics

These are more straight-to-the-point for FB/IG stories. Viewers have shorter attention spans here so it's best to show the product and benefits in an eye-catching way.

DOOH

Placing these digital billboards around London meant that it was key to touch on relatable moments where a setting spray would be very handy.