Lancôme
Here I’m showing you a bunch of Lancôme projects. All the videos had to be slick and represent a glam brand, no matter which age group they target. And that was the fun of it. How do we target Gen Z and then 40+ while still looking very Lancôme on socials?
It was all about cutting down in an impactful way, adding hooks, highlighting the key benefits and faces ⭐️ We also made the most of BTS content.
Summary
Luxury short-form content that showcases product benefits.
My contribution
- Creative development: Ideation, Storyboarding, trend research
-Copywriting
- Art direction
- Briefing creators
- Ensuring creative best practices and legal requirements are met
-Guiding the creative process from concept to final execution
Deliverables
- BIMs for Meta & YouTube
- TikTok’s
- Static images & GIFs
Campaign
There are a range of different campaigns below. All with different visual styles but the same outcome. Impactful short-form content that screams Lancôme.