Biotherm Biocorps Range
Biotherm is a high-end skincare brand within L'Oréal, with science-backed products. This brief ensured we maintained their luxury style but adapted it for the TikTok world.
Crafting that perfect brief and finding the right talent from the jump was crucial, which we did 💅 💁♀️
Project summary
Content showcasing the new Biotherm products for TikTok IT boys and girls.
Deliverables
- TikTok's with UGC content
My contribution
- Creative development: Ideation, Storyboarding, trend research
-Copywriting
- Art direction
-Talent sourcing & selection
- Briefing creators
- Ensuring creative best practices and legal requirements are met
-Guiding the creative process from concept to final execution
Campaign
A range of different concepts are covered below, looking as polished as possible while still having a TikTok look and feel.