American Express
For Amex, it’s all about finding a way to make information-packed videos as visually fun to watch as possible. The hardest part is that we didn’t receive new assets for most briefs, but I love a challenge. To keep things fresh, we used a lot of stock, kinetic type, and parallax edits to bring images to life.
Since it’s content for a bank, there are many rules to stick to creativity but I love a challange.
Summary
Deliver videos full of detail but entertain as well.
Deliverables
- Meta assets
- Static images
My contribution
- Creative development: Ideation, Storyboarding, trend research
-Copywriting
- Art direction
- Briefing creators
- Image sourcing
- Ensuring creative best practices and legal requirements are met
-Guiding the creative process from concept to final execution
Campaigns
A range of concepts are covered below, finding fresh ways to show similar benefits. The client kept coming back for more, so the results were there 💥